State Farm is one of the largest insurance providers in the United States, known for auto, life, and property coverage along with its long-running “like a good neighbor” tagline. The State Farm logo has roots going back to 1922, making it one of the longest-running visual identities in American insurance. On this page, you can download the official State Farm logo in PNG, SVG and vector formats, every State Farm logo file with a transparent background, ready for design, presentations or reference use.
The modern State Farm logo is a simple triangle made from three red-and-white oval coins. Each coin originally represented one of the company’s core insurance lines, auto, life, and fire, though the current minimal design no longer spells that out with text. The three-part structure has stayed consistent for decades, even as the surrounding framing and lettering were simplified over time.
The first State Farm logo, from 1922, was an oval badge with a car illustration in the center and text reading “Service. Satisfaction. Economy,” reflecting the company’s founding focus on auto insurance.
In 1936, the design shifted to three oval badges arranged in a triangle, done in red and gold. By 1943, the coins had shrunk and returned to a simpler monochrome look, paired with a building illustration and cursive lettering.
The 1953 version placed three red coins inside a rounded square badge, with “State Farm” above and “Insurance” below, and each coin individually labeled “Life,” “Auto,” and “Fire.” This badge-and-wordmark combination stayed in use for over 50 years.
In 2006, the design was streamlined: the badge moved to the left of an enlarged, italicized red wordmark, and the wordmark could also stand on its own without the emblem. The most recent redesign came in 2012, when Chermayeff & Geismar simplified the emblem further, stripping away the framing and text labels to leave just the clean triangle of three coins, the version still used today.
🔴#D52B1E (wordmark and coins)⬜#FFFFFF (background, coin outlines)| Format | Background | Best for |
|---|---|---|
| PNG | Transparent | Slides, blog posts, websites, thumbnails |
| SVG | Transparent | Web design, stays sharp at any size |
| Vector (AI / EPS) | Transparent | Print, banners, Illustrator, CorelDRAW |
For a blog post, comparison article, or quick presentation slide, the transparent State Farm PNG works fine. For anything printed large, like a banner or signage mockup, the State Farm SVG or vector file is the better pick, since it stays sharp no matter how much you scale it.
The State Farm name and logo are trademarks of State Farm Mutual Automobile Insurance Company. This file is offered for reference, editorial, and personal use only, such as articles, insurance comparisons, or presentations. If you plan to use the State Farm logo commercially, get permission from State Farm first.
State Farm is often compared with other major insurance providers. You can also download the AIG logo or the Cigna logo. Want more? Browse our Finance logos collection.
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