Dollar Tree is one of the largest discount retail chains in North America, with more than 15,000 stores selling everything from household goods to groceries at low fixed prices. The company started in 1986 under a different name, and the Dollar Tree logo has changed several times since then to reach the version used today. On this page, you can download the Dollar Tree logo in PNG, SVG and vector formats, every Dollar Tree logo file with a transparent background, ready for design, presentations or reference use.
The Dollar Tree logo centers on a stylized green tree, with a black number “1” standing in for the trunk, a visual callback to the brand’s low-price roots. The wordmark sits below the tree in a bold, slightly italicized sans-serif, written in a matching shade of green. The design keeps things simple on purpose, the tree and the “1” together communicate affordability without needing any extra text to explain it.
Dollar Tree didn’t start under that name. The company launched in 1986 as “Only $1,” and its earliest logo was a basic neon-style banner in pink and green, with three small arrows between the two words of the name.
The name changed to Dollar Tree in 1989, along with a new logo using mismatched lettering styles, a serif-style “Dollar” paired with a thin, uppercase “Tree,” mostly white with black outlines. In 1991, the brand introduced the tree-and-trunk concept that’s still used today, with the green tree and black “1” forming the trunk, paired with a smooth sans-serif wordmark underneath.
A 1995 update enlarged and centered the tree above the name for better balance, and the most recent redesign in 2006 refined the typeface into a bolder, more geometric italic style while keeping the same tree emblem and green color scheme. That 2006 version is the Dollar Tree logo still in use today.
Dollar Tree, Inc. also owns Family Dollar, a separate discount retail brand with its own distinct logo and store branding. While both operate under the same parent company, Family Dollar uses a different visual identity, so if you’re looking specifically for the Family Dollar logo rather than Dollar Tree’s, that’s a separate download.
🟢#006341 (tree, wordmark)🟢#8DC63F (tree highlight)⬛#000000 (the “1” trunk)| Format | Background | Best for |
|---|---|---|
| PNG | Transparent | Slides, blog posts, websites, thumbnails |
| SVG | Transparent | Web design, stays sharp at any size |
| Vector (AI / EPS) | Transparent | Print, banners, Illustrator, CorelDRAW |
For a blog post, comparison article, or quick presentation slide, the transparent Dollar Tree PNG works fine. For anything printed large, like a banner or storefront mockup, the Dollar Tree SVG or vector file is the better pick, since it stays sharp no matter how much you scale it.
The Dollar Tree name and logo are trademarks of Dollar Tree, Inc. This file is offered for reference, editorial, and personal use only, such as articles, retail comparisons, or presentations. If you plan to use the Dollar Tree logo commercially, get permission from Dollar Tree first.
Dollar Tree is often compared with other discount and retail chains. You can also download the Family Dollar logo, the Target logo, and the Walmart logo. Want more? Browse our Retail logos.
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