Bluey is the Australian animated kids’ show about a Blue Heeler puppy and her family, created by Joe Brumm and produced by Ludo Studio for ABC Kids. Since the show premiered in October 2018, Bluey has become one of the most requested characters for birthday parties, craft projects, and kids’ content around the world. On this page, you can download Bluey PNG images, the show’s logo and character art, all with a transparent background, free for personal use.
This page covers two types of Bluey PNG files: the official show logo (the rounded blue wordmark) and character-style clipart of Bluey herself, the kind commonly used for party invitations, cake toppers, t-shirt designs, and Cricut cutting projects. Every file has a clean, transparent background, so there’s no white box around the edges when you place it on a design.
Joe Brumm first developed the idea for Bluey back in 2016, and the show went through two pilot versions before the final logo landed in 2018. The second pilot’s logo used a custom rounded font called Hello Headline, and that same playful, rounded style carried through into the final Bluey logo still used today. The blue color choice was an easy one, it matches both the character’s name and her appearance as a Blue Heeler pup.
🔵#4F9BC4 (main logo and character color)⬜#FFFFFF (background, when not transparent)| Format | Background | Best for |
|---|---|---|
| PNG | Transparent | Party decor, cake toppers, social posts |
| SVG | Transparent | Cricut, vinyl cutting, stays sharp at any size |
| Vector (AI / EPS) | Transparent | Large prints, banners, professional design |
Bluey and its logo and characters are trademarks of Ludo Studio and the Australian Broadcasting Corporation (ABC). This file is offered for personal, non-commercial use, such as home parties, school projects, or fan content. If you plan to sell products using Bluey artwork, get permission from the rights holders first, since unlicensed commercial use of Bluey is a common trademark issue for sellers on platforms like Etsy.
Looking for other kids’ show or entertainment logos? Browse our Media logos collection.
Related Logos